Shopify vs. Magento: Detailed information, Strengths and Weaknesses for UK Businesses

If you are on the hunt for the perfect ecommerce platform for your online retailing business, then this is a great article for you, because that is exactly what we will be helping you out with today. Ecommerce has been growing so much over the last few years and, of course, the amount of ecommerce platforms has also grown according to that demand, so it can be a bit difficult to make the right decision. Today we are going to be talking about Shopify vs. Magento, talk you through the platforms and some of their pros and cons, and hopefully by the end of this article we will have helped you choose the right fit for your business in the UK.

Why an ecommerce business?

First of all, some of you reading this article may be wondering why people are so into ecommerce, and we believe that this is a fair point, so we are going to start by talking a bit more about ecommerce in general. First of all, even people that don’t like the idea of having an online business admit that it is a very easy way for a business owner to establish a business that will be able to reach out to a lot of people in a quick way. This is something that is quite difficult to do with a brick-and-mortar store, since a start-out business simply cannot have the same impact in the physical world as it can online. Another thing that ecommerce does very well is give you tools that will help you target your audience directly. Thanks to integrations that a lot of these platforms offer, you will not only be able to sell to large audiences but you will be able to go directly to your target audience and sell to them. This is a kind of marketing strategy that will work incredibly when selling online and the fact that you can take advantage of it will really help you expand your business and grow sales. There is also a lot of convenience for your customers when it comes to shopping and selling online, so you already have a head start with your customers.

Shopify

First in this Shopify vs. Magento comparison we are going to be taking a look at the Shopify platform. If you feel like you have already heard about this platform, then that is most likely the case since it is one of the most popular, loved and used platforms amongst business owners all over the world, including the UK. This is a complete ecommerce solution that started off as a website builder but we have to say that it has definitely come a long way since then. This is the perfect solution for the business owner that doesn’t have a lot of technical experience, that doesn’t want to spend a lot of time figuring out the system and that doesn’t want to spend a lot of money in order to have an excellent piece of software to sell online.

The interface of Shopify is something that really sets it apart from other platforms since it was designed with such precision that makes it incredibly easy to use. It is a drag and drop interface and that means that all you have to do is click on a subject, drag it to where you want it to go and let go. When it comes to the look of your ecommerce, you can be sure that your ecommerce will look amazing with no trouble at all, and that is all thanks to over 100 different templates, all mobile ready. Since this is a fully hosted platform you won’t have to worry about the security of your ecommerce and you can be sure that all of your data will be secure. The biggest downside that we can think of is the fact that Shopify isn’t incredibly scalable and that could slow down your growth, and even require you to change the platform all together.

Magento

When comparing Shopify vs. Magento it is very easy to see that the biggest and most significant difference between the two is the way that the platforms are hosted. Unlike Shopify, which doesn’t require you to worry about anything going behind the scenes of the platform itself, Magento is a self-hosted solution that will require you to do pretty much everything on your own. From this, it makes sense to draw the conclusion that you will need a bit more technical knowledge and skills in order to be able to work with it, while also using it to its full potential. You will get great template options, although not as great at the ones Shopify offers, which will give you a really great looking ecommerce website and you will also have access to the Magento app store.

Shopify also has an App store, even though we didn’t mention it, and you will find that both of them will give you everything you need if you find that you are lacking functionalities. Where Magento really shines is scalability and the great tools that it offers for growing businesses. Magento will allow your ecommerce to grow and the website will mold in order to accommodate all of the changes that will come with the growth. You will also get multi lingual and multi currency capabilities to go with the multi-store options, which will make things easier for you and your customers. Where you need to be mindful with Magento is the price, so make sure to check out the plans and do the math before you settle for it. For more information on opportunities for your online business in Australia, click here.

How to choose out of Shopify or Magento?

When you look at a comparison of Shopify and Magento, the best way for you to decide which one fits your UK business perfectly is by looking at your skills and how much work you are prepared to put into the backdoor of the platform. If you want something simpler go for Shopify, however if you are willing to take care of maintenance yourself, then give Magento a whir.

We hope that this article was able to give you more insight by comparing Shopify and Magento and hopefully we were able to complete our mission of helping you find the perfect fit for your UK business. Make sure to check both of these excellent options out and you can be sure that no matter which one you go for, you will have made a good choice.

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